BRAND MOOD BOARD HOW TO
BRAND MOOD BOARD PROFESSIONAL
BRAND MOOD BOARD FREE

Such was the case with luxury eyewear brand Warby Parker, which a few years ago shared the mood board it created for a Winter Collection. If you’re artistically inclined, or know someone who is, including custom sketches and drawings can be useful as well.Įven the pros turn to collage mood boards when they’re in need of inspiration. Search for photographs and illustrations that really hit on the feeling you’re hoping to reproduce. Dig through piles of old postcards at antique shops. Source your images from print materials like magazines, newspapers, and catalogues. Similar to a physical mood board, a collage mood board is easy to assemble and can be just as effective at capturing an aura, spirit, or atmosphere.

BRAND MOOD BOARD PROFESSIONAL

Image via Dribbble.ĭesigners have loads of experience creating impressive mood boards, but you don’t need professional training or a background in the arts to develop one that’s exciting and effective. Because it’s entirely digital it can easily be emailed to the client, edited based on their feedback, and enhanced as needed. This mood board created by designer Angela Van Winkle for a resort management company in The Hamptons features photographs, paintings, textures, blocks of color, and sample fonts to illustrates the look she’s going for.

BRAND MOOD BOARD FREE

Mural offers a 30-day free trial, while Moodboard has a “lite” version that can be accessed free of charge. Pinterest is also a go-to platform for creating mood boards, along with the aptly named Moodboard and whiteboard app Mural. Digital boards are easy to save and share with others, and social media sites like Pinterest and Instagram are a treasure trove of imagery. Image via Anthropologie Blog.Īs technology has evolved, the ease and convenience of creating digital and web-based mood boards has led to mass adoption of this approach. Take a similar approach and voilà, you’ve got yourself a physical mood board. These were arranged against a wall using a shelf, rustic painted board, and some masking tape. She paired her own original paintings with found objects, paint swatches, a plant, and a book that were consistent with the mood she was hoping to convey. When retailer Anthropologie was preparing to design a line of dinnerware, it used its blog to share several of the mood boards created by its design director to tell the products’ stories. This approach is still popular today - but you don’t have to confine yourself to a single space, and the options for what to include on your board are boundless. With these materials as a backing, users can pin or staple photographs, yarn, sprigs of herbs or other plants, and anything else they feel illustrates their desired mood. Historically, mood boards have been created using bulletin boards or foamcore as their base.

Remember, you’re trying to capture a “mood.” When it comes to communicating that elusive feeling, anything goes. It can include anything from photographs to swatches of fabric and colored beads - whatever you feel you need to use to illustrate your optimal aesthetic. That design can take the form of a brand’s corporate identity, website, product packaging, a clothing collection, an interior design, an ad campaign, and more.

In essence, a mood board is a collection of images or objects that inspire a design.

BRAND MOOD BOARD HOW TO

Here’s what you need to know, and how to develop a mood board that works for you. There a number of ways to go about creating a mood board, and no two outcomes are ever alike. Whether they’re used to define a brand identity, to provide clients and collaborators with a preview of a final product, to inspire a marketing project, or simply to help a designer stay on track, mood boards are an integral part of the design process and an invaluable creative tool. To bring them into focus, you may need a little help.įor as long as creatives can remember, mood boards have held a place of honor in branding, advertising, and various branches of design. In your mind’s eye, you see glimmers of what you want to create - but the color palette, typography, and overall ethos aren’t crystal clear.

Brand mood board